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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Surfing in the landlocked countries
 Gross, Adam ; Bačáková, Radka (advisor) ; Hruša, Filip (referee)
Title Surfing in the landlocked countries Objectives The aim of this bachelor's thesis is to explore from the perspective of people who permanently live in a landlocked country, whether it is possible to sufficiently train and prepare for surfing in oceanic conditions. Methods This project is an empirical-theoretical work in which a quantitative research method in the form of questioning was used. Data was obtained through an online survey that contained mostly closed questions, along with a few semi-closed and open questions. The total number of questions was 24. The survey was distributed through various social media platforms aiming at people with previous or current surfing experience who live permanently in a landlocked country. Data collection took place using the Google Forms application. Results The results of the thesis show following: From the respondents' point of view, the conditions for learning, training and preparing surfers in a landlocked country are not comparable to the conditions of a country that has an ocean and offers the opportunity to ride real surfing waves. Conclusion In conclusion, the results of the survey have addressed the research questions. Based on the answers received from the respondents, it is possible to say that some individual parts (components) of surfing...
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Development strategy for the brand manufacturing surfboards
 Veselka, Dominik ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Development strategy for the brand manufacturing surfboards Objectives: The aim of this bachelor thesis is to find out a "white spot" on the surfboard market and create a product and brand to fill this area. Another task is to apply strategic brand management steps. These steps will be guided from the very beginning of product and brand development through building the brand equity and its image. Then the study will choose appropriately brand elements and the brand building will continue up to brand next development and innovative activity. Methods: This paper analyzes the secondary data obtained from the results of market surveys conducted in the field of surfboard industry during 2017 and 2018. The data obtained were further processed for market competition analysis and creation of a positional map. Using these methods helped to find out and establish the position of the new brand in the surfboard market. Results: The paper has discovered an empty space on the market covered by demand and with no supply made. This place was complemented by a new product. The features of the product were determined on the basis of competition analysis and construction of the positional map. There were made strategies for the brand equity and brand image development. The paper selected the most important...
Detailed record
Development strategy for the brand manufacturing surfboards
 Veselka, Dominik ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Development strategy for the brand manufacturing surfboards Objectives: The aim of this bachelor thesis is to find out a "white spot" on the surfboard market and create a product and brand to fill this area. Another task is to apply strategic brand management steps. These steps will be guided from the very beginning of product and brand development through building the brand equity and its image. Then the study will choose appropriately brand elements and the brand building will continue up to brand next development and innovative activity. Methods: This paper analyzes the secondary data obtained from the results of market surveys conducted in the field of surfboard industry during 2017 and 2018. The data obtained were further processed for market competition analysis and creation of a positional map. Using these methods helped to find out and establish the position of the new brand in the surfboard market. Results: The paper has discovered an empty space on the market covered by demand and with no supply made. This place was complemented by a new product. The features of the product were determined on the basis of competition analysis and construction of the positional map. There were made strategies for the brand equity and brand image development. The paper selected the most important...
Detailed record

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